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Satisfy Your Cravings
The latest campaign from McDonald's is more than just a catchy slogan; it's a subtle nod to their unwavering commitment to 24/7 service. 🍟
Maximize Fan Engagement
Fan engagement is the heartbeat of a successful brand. It's not only about products; it's creating a holistic experience all around. 🏟️
adidas Champions Athletes Under Pressure
In a world where the spotlight can be both electrifying and daunting, adidas' message is clear: pressure doesn't have to be a burden.
Lessons From A Project Manager
As a first-time project manager, I've been challenged in new ways and put to the test in many ways. I won't sugarcoat it: it was difficult.
The Power of Networking
What I’ve enjoyed the most working in the sports industry is the connections I’ve made. A few years ago I felt stagnant and unfulfilled...
BayLeigh Joins the Bluegrass Soccer Cast
I'm happy to announce that I'm a Contributing Writer for the Bluegrass Soccer Podcast!
Hands Down Stella Artois Won With Their Marketing Campaign
Stella Artois partnered with an iconic British celebrity ... but not for his face and dashing good looks.
The Power of Websites
With the continued accelerated rise of social media, it might be easy to think websites are becoming a thing of the past, but it's not true.
International Women's Day
Today and everyday I am grateful for the women who fought for our future—and those who keep fighting—so I can have so many opportunities.
How To Use Case Studies
Whether it's a design portfolio, marketing portfolio, or another portfolio, it's crucial to add case studies that make you shine.
Content Pillars 101
Content pillars are topics your brand will consistently discuss, amplify, or create content for online, particularly on social media.
Super Bowl Marketing
For the second year in a row, the average cost of a 30-second ad during the Super Bowl was $7 million (The New York Times). Every year it...
Make Your Content Scannable
How do you browse the internet. You skim through articles, right? You're not alone. Your audience doesn't read your post—they scan it.
Barbie: The World Tour
Trends come and go like the tide, but ideas truly live for ever. The doll has been a recreated and reborn countless times over the years.
The Importance of Headshots
In the digital world we're living in, it's more important than ever to put your best foot forward with professional headshots.
Happy New Year!
A new year calls for introductions. My hobbies include crafting, reading, writing, and watching films or television.
Marketing For Nonprofits
Founded in 2017 in Lexington, Kentucky, Access Language Solutions is a 501(c)3 nonprofit that aims to meet the state’s ever-growing...
Marketing Keywords
Whether it's online or offline, the marketing industry is incredibly vast. Social media marketing, email marketing, and digital marketing...
Person Of The Year
Yeseterday Taylor Swift made history as TIME's 2023 Person of the Year! It's not her first time being included; Taylor was also included...
Tis the Season
No one does marketing quite like Spotify! For the past 48 hours, I bet your newsfeed has been FULL of Spotify Wrapped posts—just like mine.
A Long List of Starbucks Lovers
Marketing comes in all forms: videos, social media, radio ads, magazines—to name a few.
Threads Tests Tags
It's not hashtags but it's kinda like hashtags. Last Wednesday Threads announced it launched topic tags. How is this different?
Build A Digital Portfolio
In 2023, it's becoming increasingly more common for digital creators, artists, and other creative types to need a digital portfolio....
Start Using Canva
Canva is an amazing content creation tool website that was launched in 2012. It is great for beginners and used by professionals too. You...
SNAPSHOTS OF BAYLEIGH'S LIFE
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