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March Madness Marketing Magic
From influencer partnerships to viral trends, learn how brands can connect with millions of viewers and elevate their campaigns in March. ⭐️


Boston’s Women’s Soccer Team to Rebrand After Backlash
Boston's new women's soccer team is rebranding after facing criticism for its initial marketing campaign. Discover the challenges ahead. ⚽️


No More NWSL Draft: Good Riddance or Mistake?
The end of the NWSL draft means more player autonomy and a new approach to talent recruitment. Learn more about this game-changing shift. ⚽️


NIL Deals and the New Power of College Athletes
Discover how Carson Beck earned $10 million through NIL deals and what this means for the future of college athletics. 🏅


The A’One is More Than a Sneaker
WNBA star A’ja Wilson launches her first Nike signature shoe, the A’One, in a bold pink color way with a stylish apparel collection. 💖


USL Expands Pathways for Players with New Division One League
USL is launching a Division One men’s professional league in 2027, expanding top-tier soccer to create more opportunities. ⚽️


Women’s Sports Take Center Stage in Nike’s Historic Super Bowl Ad
Nike returns to the Super Bowl after 25 years "So Win," a powerful ad celebrating top female athletes and the rise of women's sports. 🏅


The Trade That Rocked the NBA: Dončić to LA, Davis to Dallas
Dive into trade details, fan reactions, and what this historic NBA deal means for both teams' futures. 🏀


Game On: NWSL Expands to Denver
Denver joins the NWSL as its 16th franchise, marking a historic first for women's pro sports in the city. ⚽️


Step into Style with the New Balance 740
The New Balance 740 is back and better than ever, reissued with a fresh twist and championed by none other than WNBA star Cameron Brink. 🏀


The Rising Cost of Youth Sports
Discover the impact of rising youth sports costs on families and the urgent need for affordability and accessibility. 🏅


Money, Media, and Messi: The MLS Sponsorship Report
Explore how the 2024 MLS season broke records with $339M in sponsor media value and a transformative Apple TV partnership. ⚽️


Game Days, Growth, and Gratitude
A look behind the scenes of building a soccer legacy in Kentucky from launching the Super League to opening a state-of-the-art venue. 🏟️


Skills That Serve Beyond Emergencies
This training offer skills that go beyond emergencies, teaching you to stay calm, communicate clearly, and think quickly under pressure. 🛟


Making A Splash with My New Role at the YMCA
Starting this new chapter has been nothing short of exciting! I'm ready to dive in and make a lasting impact in our community. 🤿
SNAPSHOTS OF BAYLEIGH'S LIFE















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