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The CEO x CMO Disconnect
CEOs are giving CMOs better grades, but challenges remain. Explore key insights on how marketing leaders are perceived in the C-suite. 👩🏫


Why Gen Z Loves ‘Little Treats’ And How Brands Are Cashing In
Discover how Gen Z’s ‘little treat culture’ is reshaping brand marketing. 🍬


Strong Branding Beats a Perfect Product
Brand perception is more important than product perfection. Discover how building trust and recognition can help your business stand out. 🔔


Beyond Profits: Why Customers Want Brands to Make a Difference
In today’s world, consumers are looking for more than just quality products and services—they want to support brands that align with...


March Madness Marketing Magic
From influencer partnerships to viral trends, learn how brands can connect with millions of viewers and elevate their campaigns in March. ⭐️


Balancing Brand Safety in the Age of Unchecked Social Media
Explore how the move to end government oversight on social media threatens efforts to combat misinformation and impacts brand safety. 🔍


Meta Overhauls Content Moderation: What It Means
Discover Meta's bold changes to content moderation, primarily relaxed content restrictions on sensitive topics. 📲


Unwrapping the Magic of Spotify Wrapped
Spotify Wrapped is more than just music stats and playlists. Discover the story behind how it became the holiday tradition we all love. 🎶


The Magic of Branding
This fusion of cultural relevance and innovative design can elevate a brand’s identity and captivate audiences in unforgettable ways. ✨


Don't Post And Ghost Your Audience
Show your followers they matter. Have fun and let your creativity shine. The results might even shock you! 👻


From Likes to Algorithms: The Evolution of Social Media Roles
Social media has evolved a lot since the early 2000s—and so should your social media and marketing teams. 📲


Add Special Features to Elevate Your Portfolio
Adding special features to your portfolio is crucial. It showcases your versatility, elevates your credibility, and sets you apart. 🌟


Go Bananas With Fan Engagement
The Savannah Bananas are not just a baseball team; they are a beacon of innovation in sports marketing. ⚾️


Lessons from Coca-Cola
Did you know that, at first, Coca-Cola only sold 9 of their drinks a day? You wouldn’t think that now, would you? 🥤


Creative Marketing Taps Into Nostalgia
In today’s fast-paced world, where trends come and go in the blink of an eye, tapping into nostalgia is a powerful marketing strategy. 🎨
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