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The CEO x CMO Disconnect
CEOs are giving CMOs better grades, but challenges remain. Explore key insights on how marketing leaders are perceived in the C-suite. 👩🏫


Boston’s Women’s Soccer Team to Rebrand After Backlash
Boston's new women's soccer team is rebranding after facing criticism for its initial marketing campaign. Discover the challenges ahead. ⚽️


Beyond the Bucket: KFC’s Surprising Move Toward Sustainability
Discover how KFC’s “Sun Stats” campaign uses light and shadow to creatively showcase their solar-powered sustainability efforts. 🍗


Saved or Stifled? The Ongoing TikTok Saga in America
TikTok’s brief U.S. shutdown and swift return highlight the ongoing debate over national security and censorship. 🚨


Creative Marketing Taps Into Nostalgia
In today’s fast-paced world, where trends come and go in the blink of an eye, tapping into nostalgia is a powerful marketing strategy. 🎨


Maximize Fan Engagement
Fan engagement is the heartbeat of a successful brand. It's not only about products; it's creating a holistic experience all around. 🏟️


adidas Champions Athletes Under Pressure
In a world where the spotlight can be both electrifying and daunting, adidas' message is clear: pressure doesn't have to be a burden.
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