Dry January is here, and for many, it’s a chance to take a step back from alcohol and re-evaluate their relationship with drinking. While most A-listers are busy promoting tequila and vodka brands, Tom Holland’s move into the mindful drinking industry feels… refreshing. Pun absolutely intended. 😉
Early last year, Tom Holland opened up about his struggles with alcohol and social anxiety in an episode of Jay Shetty’s podcast. He had noticed that whenever he was in social settings he would have a few drinks to calm his nerves. In 2023, he decided to try Dry January to reset.
Holland revealed how much he struggled with Dry January, revealing how often he thought about having a drink. Internally, he questioned, “why am I enslaved to this drink?” He described how he felt like he couldn’t go out to dinner or be social without a drink. This entire struggle really worried Holland and made him think deeply about this issue.
Dry January turned into a longer test. Holland decided to not drink until his birthday on June 1. This experience helped him realize what he needed to do to improve his mental health. Like many others, he wanted to find an alternative beverage that would help him feel better while still socializing with his friends and family.
In October 2024, Tom Holland launched a new nonalcoholic beer brand called BERO—and wow, talk about a plot twist in celebrity branding. Inspired Tom’s own journey, BERO is an invitation to experiencing life’s richness, fully, and without holding back. BERO is not a substitute. It’s the new gold standard in beer.
I’m not a frequent drinker myself so I was happy to hear of this nonalcoholic alternative. Little did I know how much the nonalcoholic market is growing. In fact, the global nonalcoholic drinks market is projected to hit $2.9 trillion by 2035 according to PR Newswire.
Millennials, like Tom Holland, are leading the charge: making up 61% of nonalcoholic beer consumers and 59% of nonalcoholic wine drinkers (per PR Newswire). It’s not just a trend—it’s a full-on shift in how we think about social drinking.