The New Balance 740 is back and better than ever, reissued with a fresh twist and championed by none other than WNBA sensation Cameron Brink. 👟🏀
Originally introduced as a high-performance running shoe, the 740 has been transformed into a versatile, dynamic model that blends retro aesthetics with modern functionality. Designed to keep up with your day from 7:40 AM to 7:40 PM, this archival classic is riding the wave of the 2000s-inspired "retro-tech" trend. Having already shined in collaborations with hip-hop artist Aminé and Boston-based streetwear retailer Concepts, the 740 is rapidly becoming a go-to staple for everyday style.
Cameron Brink, coming off an impressive rookie season with the Los Angeles Sparks and drafted as the number two overall pick in the 2024 WNBA draft, embodies the perfect blend of athletic prowess and vibrant energy. Since joining the New Balance family in late 2023, she’s brought her undeniable charisma and forward-thinking style to the forefront of the brand. Whether it’s gracing global campaigns, magazine covers, or multi-continental running ads, Cameron has been a standout ambassador for New Balance and a key player in the brand's long-term partnership with the WNBA.
More than an athlete, Cameron is also deeply involved in charitable initiatives, further cementing her role as a force for good both on and off the court. Now, as the face of the 740 lifestyle franchise, she brings her unique mix of luxury fashion and streetwear edge to the shoe’s revival.
At the intersection of sport and culture, Cameron Brink and the New Balance 740 are setting a new standard for style with purpose. Don’t miss out on the shoe that’s redefining the balance between heritage and modern-day cool. 🌟